We've all heard the expression "There's no such thing as a free lunch". If something gives you something for nothing, there is always a catch. Free mortgage leads sounds like a 'can't lose' transaction, but these free mortgage leads often cost you a great deal over the long haul.
The allure of free mortgage leads is obvious. Mortgage brokers or lenders are constantly on the look out for mortgage leads in the hopes he or she will successfully convert them to clients. When an online service offers these leads for free, it's natural to view the proposal as a fantastic opportunity. At this point it's important to recall another popular expression. If it sounds like it's too good to be true, it usually is.
Free mortgage leads are typically unqualified leads with little possibility of conversion. The time and energy require to qualify and deal with the subject of the free mortgage lead will be increased while the likelihood of a sale is decreased. Looking back, a great expense will be absorbed, meaning this free mortgage lead actually cost you a great deal of time and money best spent elsewhere.
A quality online mortgage lead company won't give you your leads for free, but they will be qualified and, naturally, far closer to signing on the dotted line. You would be far better off paying a reasonable fee for a quality mortgage lead than wasting valuable time and money on a so-called free mortgage lead.
Beware the free lunch. It often leads to indigestion.
Mark Carey is an Internet marketer and webmaster of [ ]. JuicyLeads is a major provider of refinance mortgage leads [ ]. For mortgage leads and refinance leads, visit [ ]
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